Brand guidelines
These pages define how the Broadnarrow identity is built and how it may be used. They apply to employees, contractors, freelance designers, agencies, and print vendors.
The identity is deliberately narrow: two colours — pure black and pure white — and one typeface, Oswald. Every measurement derives from a single unit, so any asset can be rebuilt exactly.
Masters
How the wordmark, logo, and lockup are constructed. Colour, typography, notation, minimum sizes, and what you must not do.
SpecificationExports
The ready-to-use files — SVG and PNG — their dimensions, which one to use for a given job, and how new exports are produced.
Start here
- Placing the logo somewhere? Read Masters — in particular the usage hierarchy and the prohibitions.
- Need a file? Go to Exports — it lists every deliverable and its exact dimensions.
- Not sure whether to use ™ or ®? Use ™. The mark is registered-pending in India; ® must not be used until registration is granted.
- Never distort the artwork. All scaling is aspect-ratio locked, without exception.
Requesting artwork
Master artwork and exported files are not published here. If you are working with Broadnarrow and need them, ask your contact at the firm and they will be sent to you.
How these pages stay current
These pages are generated automatically from the source documents whenever those documents change. There is no separate copy to fall out of date — what you are reading is always the current version. Each page shows its version number and effective date in the footer.