---
doc_id: BN-BRAND-MASTERS
title: "BroadNarrow LLP — Brand Guidelines: Masters"
type: specification
purpose: "Defines how BroadNarrow's master brand artwork is constructed, specified, and protected."
version: "2.9"
status: ratified
authority: canonical
describes_masters: "2026-07-23"   # date of the masters this document currently describes; drift check per BN-BRAND-CHANGE
precedence: "Canonical for master-artwork construction, notation, colour, and typography. Where any other document disagrees on those subjects, this document wins."
effective: 2026-07-28
owner: Brand / Creative Lead
maintainer: Records Owner (Operations)
review_cycle: quarterly
classification: "Shareable — access-gated (Cloudflare Access, approved emails only)"
published_at: "https://brand.broadnarrow.co/"
applies_to: [employees, contractors, freelance designers, agencies, print vendors]
scope: Master source artwork (Adobe Illustrator .ai) for the BroadNarrow (BN) visual identity
excludes: Exported deliverables (SVG / PNG) and their open space — governed by BN-BRAND-EXPORTS
companion_docs: [BN-BRAND-EXPORTS, BN-DOC-STANDARD]
rule_id_prefixes: [FND, MU, USE, WM, LG, LK, GOV, R]
conforms_to: BN-DOC-STANDARD
supersedes: null
---

# BroadNarrow LLP — Brand Guidelines: Masters

> **Document type:** canonical specification · **Governs:** the `.ai` master artwork only
> **Does not govern:** exports, spacing in application, or any deliverable file — see `BN-BRAND-EXPORTS`.

**How to use this document.** Section 0 summarises the whole document. Section 1 maps common questions to the section that answers them. Section 2 lists every numeric constant in machine-readable form. Sections 3 onward are the full specification. Rules carry stable IDs (e.g. `MU-03`) so they can be cited and amended precisely.

---

## 0. Summary

The essentials of the BroadNarrow master artwork system:

1. **Two colours only** — pure black `#000000` and pure white `#FFFFFF`. No accent colours.
2. **One typeface** — Oswald. "broad" in Medium, "narrow" in Light, ™/® glyphs in Regular.
3. **Three assets** — the **Wordmark** ("broadnarrow"), the **Logo** (a pair of square brackets), and the **Lockup** (both combined). The Lockup is the preferred signature.
4. **One master unit `c`** — the height of the outlined wordmark. Every identity ratio is expressed in `c`. The logo's internal geometry uses `p`, linked by `0.80p = c`.
5. **Twelve master files**, all `.ai`, all in `020 Logos & Wordmarks / 010 Masters`. That folder is the only source of truth.
6. **Trademark status: pending.** Application filed **in India only**. Use the **™** variants now; the **®** variants exist but must not be used until registration is granted.
7. **Two size treatments** — *Size Standard* when the mark is reproduced taller than 100px; *Size Responsive* (enlarged symbol) at 100px tall or below. A measured pixel threshold, confirmed by the founder via direct visual comparison.
8. **Never distort.** All scaling is aspect-ratio locked, without exception.
9. **Masters are tight-cropped** — artwork only, no padding. The bounding box is the measurement datum.
10. **Change control is mandatory** — new dated master, change-log entry, version bump.

---

## 1. Quick answers

| Question | Section |
|---|---|
| What colours may I use? | [§3.1 Colour](#31-colour) |
| What font is the brand? | [§3.2 Typography](#32-typography) |
| What does `c` / `p` / `s` / `g` / `d` mean? | [§3.3 Notation](#33-notation) · [§11 Glossary](#11-glossary) |
| Can I put the mark on a photo? | [§3.6 Backgrounds & contrast](#36-backgrounds--contrast) |
| What am I not allowed to do? | [§4 Prohibitions](#4-prohibitions) |
| Should I use the logo, wordmark, or lockup? | [§5.1 Asset hierarchy](#51-asset-hierarchy) |
| Do I use ™ or ®? | [§5.2 Trademark symbol](#52-trademark-symbol) |
| When do I use Standard vs Responsive? | [§3.5 Size treatment](#35-size-treatment-standard-vs-responsive) |
| Which file do I open? | [§6 Master inventory](#6-master-inventory) |
| How is the wordmark built? | [§7.1 Wordmark](#71-wordmark) |
| How is the logo drawn? | [§7.2 Logo](#72-logo) |
| How is the lockup assembled? | [§7.3 Lockup](#73-lockup) |
| How do I add a new asset? | [§8.3 Adding an asset](#83-adding-an-asset) |
| Who approves changes? | [§8.1 Ownership](#81-ownership) |
| Where is clear space / spacing? | **Not here** — see `BN-BRAND-EXPORTS` |

---

## 2. Constants

Every hard value in this document, machine-readable. Prose elsewhere must agree with this block; if they ever conflict, this block and the section it derives from are to be reconciled via [§8.2 Change control](#82-change-control).

```yaml
units:
  c: "height of the outlined 'broadnarrow' bounding box — the master unit"
  p: "logo base unit (side of the initial construction square, guide R1); finished logo bounding box confirmed square (p x p) by the founder, 27 Jul 2026"
  D: "datum — top-right corner of the word 'narrow'"

relations:
  logo_scale_in_lockup: "0.80p = c"
  derived: "p = 1.25c"

colour:
  bn_black: { hex: "#000000", rgb: "0/0/0", cmyk: "0/0/0/100", pantone: "Process Black C" }
  bn_white: { hex: "#FFFFFF", rgb: "255/255/255", cmyk: "0/0/0/0" }
  rich_black_large_solids: "C60 M40 Y40 K100"
  marks_and_type: "100% K"

typography:
  family: Oswald
  licence: "SIL Open Font License 1.1"
  weight_broad: Medium
  weight_narrow: Light
  weight_symbol: Regular

symbol_height_s:
  tm_size_standard: "0.10c"
  tm_size_responsive: "0.20c"
  r_size_standard: "0.14c"
  r_size_responsive: "0.30c"

symbol_gap_g: "0.10c"
lockup_spacing_d: "0.25c"

minimum_size: "no minimum-size rule is specified"

size_treatment_rule:
  standard: "rendered mark height > 100px"
  responsive: "rendered mark height <= 100px"
  basis: "measured pixel threshold, confirmed by the founder via direct visual comparison, 28 Jul 2026"
  unit: "px = CSS/screen pixel height of the rendered mark, not a print/mm measurement"

contrast:
  minimum_ratio: "4.5:1"

logo_geometry:
  guide_R1: "p x p square"
  guide_R2: "0.80p high x 0.60p wide, centred in R1"
  guide_R3: "p high x 0.45p wide, centred then snapped left in R1"
  left_bracket_height: "p"
  right_bracket_height: "0.80p"   # step 5: duplicate, aspect-locked scale to 0.80p high
  # Detailed shape (stroke width, arm length, path) is defined by the pen-tool path in
  # step 4, not by separate ratios. Do not infer additional geometry values here —
  # measure the actual master (BN Logo.ai) if an exact figure is needed.
  bounding_box: "p x p (square) — confirmed by the founder, 27 Jul 2026"

trademark:
  status: pending
  jurisdiction: India
  jurisdiction_count: 1
  symbol_in_use: "TM"
  symbol_blocked: "R"

masters:
  count: 12
  format: ".ai"
  location: "Brand & Creative/020 Logos & Wordmarks/010 Masters"
  crop: "tight to artwork, no padding"
```

---

## 3. Foundations

Rules in this section apply to **every** asset. Asset specifications in [§7](#7-asset-specifications) add only what is specific to each mark.

### 3.1 Colour

The brand is strictly two-colour. There are no accent or secondary brand colours.

| Token | HEX | RGB | CMYK | Reference |
|---|---|---|---|---|
| **BN Black** | `#000000` | 0 / 0 / 0 | 0 / 0 / 0 / 100 | Pantone Process Black C |
| **BN White** | `#FFFFFF` | 255 / 255 / 255 | 0 / 0 / 0 / 0 | Unprinted / paper |

| ID | Rule |
|---|---|
| `FND-01` | Marks, type, and fine detail reproduce at **100% K** (flat black). |
| `FND-02` | Large solid black fills in offset print use a **rich black of C60 M40 Y40 K100** (or the printer's house rich black) to avoid banding. |
| `FND-03` | White is achieved by knock-out or the substrate — never by printing white ink, except on dark or non-white stock. |

### 3.2 Typography

| Property | Value |
|---|---|
| Primary typeface | **Oswald** — condensed, low-contrast sans-serif |
| Source | Google Fonts |
| Licence | SIL Open Font License 1.1 — free for commercial use, embedding, and web use |
| Weight — "broad" | Oswald **Medium** |
| Weight — "narrow" | Oswald **Light** |
| Weight — ™ / ® glyphs | Oswald **Regular** |
| Digital fallback stack | `Oswald, "Arial Narrow", "Helvetica Neue Condensed", sans-serif` |

| ID | Rule |
|---|---|
| `FND-04` | All delivery masters are **outlined**, so reproduction does not require Oswald to be installed. |
| `FND-05` | The fallback stack is for surrounding UI and body text **only** — never for reproducing a mark. |
| `FND-06` | Editing the **live** wordmark master requires Oswald installed. |

### 3.3 Notation

Every construction value is a **multiple of a named unit** — never a bare number.

**The system uses one primary unit.** Symbol sizing, symbol placement, lockup scale, and lockup spacing are all expressed in **`c`**. Only the logo's internal geometry uses **`p`**, and that is linked to `c` by a fixed relation.

| Symbol | Type | Definition |
|---|---|---|
| **`c`** | Primary unit | Height of the **outlined bounding box** of the "broadnarrow" artwork — the `H` value in Illustrator's Transform panel with the outlined wordmark selected. |
| **`p`** | Logo unit | Side of the logo's initial construction square (guide R1). Linked to the wordmark: **`0.80p = c`** (the right bracket's height, per the lockup construction), hence **`p = 1.25c`**. The finished logo's overall bounding box is **`p × p`** — a perfect square. |
| **`D`** | Position | **Datum** — the top-right corner of the word **"narrow"**. Because "narrow" has no ascenders, `D` sits below the top of the wordmark box. |
| **`s`** | Derived | Trademark symbol height — `0.10c` / `0.20c` / `0.14c` / `0.30c` by variant. |
| **`g`** | Derived | Symbol gap — **`0.10c`**, from `D` to the symbol's left edge. |
| **`d`** | Derived | Lockup spacing — **`0.25c`**, between logo and wordmark. |

> **Terminology.** BroadNarrow calls `c` the wordmark's *cap height*. Strictly, "broadnarrow" is lowercase with ascenders (`b`, `d`) and no descenders, so this box height is the **ascender height**. The firm's usage is retained; what matters is that `c` is unambiguously **the height of the outlined wordmark**.

### 3.4 Aspect ratio

| ID | Rule |
|---|---|
| `FND-07` | **Brand artwork is never distorted.** All scaling is performed with the aspect ratio **locked**. No stretching, condensing, or skewing. **This rule has no exceptions.** |

### 3.5 Size treatment (Standard vs Responsive)

There is no minimum-size rule for any asset. The rule governing which trademark-symbol size to use is a **measured pixel threshold**, based on the rendered height of the mark (CSS/screen px), not a print/mm measurement and not a device category:

| ID | Rule |
|---|---|
| `FND-08` | Use **Size Standard** when the mark's rendered height is **greater than 100px**. Use **Size Responsive** when the rendered height is **100px or less**. |

### 3.6 Backgrounds & contrast

| ID | Rule |
|---|---|
| `FND-09` | Two colourways only: **BN Black** artwork on light backgrounds, **BN White** artwork on dark backgrounds. |
| `FND-10` | Maintain a **minimum contrast ratio of 4.5:1** between artwork and background. |
| `FND-11` | Use black on backgrounds up to ~20% grey tint; white on ~80%+ . **Avoid mid-tone backgrounds**, where neither colourway holds sufficient contrast. |
| `FND-12` | Over photography or gradients, place the mark on an area of even, sufficient contrast, or use a solid holding shape. Never on busy or low-contrast areas. |

### 3.7 Master-file handling

| ID | Rule |
|---|---|
| `FND-13` | **Format & location.** Masters are vector Adobe Illustrator (`.ai`), stored in `Brand & Creative / 020 Logos & Wordmarks / 010 Masters`. This is the only source of truth. |
| `FND-14` | **Live vs outlined.** Exactly **one** live (editable-text) wordmark master is retained for edits; every other master is **outlined**. |
| `FND-15` | **Tight crop.** A master contains the **artwork only**, cropped tight to its bounding box, with **no padding**. The bounding box *is* the measurement datum (`c`) — padding a master would make `c` ambiguous and corrupt every derived ratio. Spacing is a property of application, not of the master. |
| `FND-16` | **Naming.** `YYYY-MM-DD BN <Asset> <Variant>[ Live].ai` |
| `FND-17` | **Versioning.** On any change, save a **new dated master** and record it in the [change log](#10-change-log). Never silently overwrite. Superseded masters move to the section archive. **To change a master, follow the `BN-BRAND-CHANGE` SOP**, which keeps this document in step with the artwork. |
| `FND-18` | **Isolation.** Never edit an export back into a master. Masters flow *to* exports, never the reverse. |

---

## 4. Prohibitions

These apply to **every** asset. Asset-specific prohibitions are listed in [§7](#7-asset-specifications).

| ID | Prohibition | Basis |
|---|---|---|
| `MU-01` | Do not distort — no stretching, condensing, skewing, or non-proportional scaling | `FND-07` |
| `MU-02` | Do not rotate the mark | — |
| `MU-03` | Do not recolour — only BN Black or BN White; no gradients, tints, or brand-foreign colours | `FND-09` |
| `MU-04` | Do not add effects — no shadows, glows, bevels, strokes, textures, or 3D | — |
| `MU-05` | Do not alter construction — no changes to proportions, spacing, or element relationships | [§7](#7-asset-specifications) |
| `MU-06` | Do not re-typeset or recreate the wordmark in another font or by hand | `FND-04` |
| `MU-07` | *(withdrawn — no minimum-size rule exists; see [§9](#9-decision-log) `R3`)* | — |
| `MU-08` | Do not place on insufficient contrast or busy backgrounds | `FND-10`–`FND-12` |
| `MU-09` | Do not crop, box, or partially obscure the mark unless an approved container is specified | — |
| `MU-10` | Do not animate, outline-trace, or reconstruct from an export — always start from the master | `FND-18` |
| `MU-11` | Do not use superseded versions — always pull the current master | `FND-17` |

---

## 5. Usage

### 5.1 Asset hierarchy

| Priority | Asset | Use when |
|---|---|---|
| 1 | **Lockup** | The default, preferred brand signature. Use wherever space allows. |
| 2 | **Wordmark** | Wide/short spaces, or where the logo would be redundant — document headers, letterhead. |
| 3 | **Logo** | Compact or square contexts, or where the brand is already established — app icons, favicons, avatars, watermarks. |

| ID | Rule |
|---|---|
| `USE-01` | Use the **outlined** wordmark for all reproduction and delivery. The **live** master is the editable source only. |

### 5.2 Trademark symbol

**Current status: trademark pending.** BroadNarrow has **filed** an application; the mark is **not yet registered**.

| ID | Rule |
|---|---|
| `USE-02` | The **™ variants are the active marks**. The **® variants must not be used** until registration is granted. |
| `USE-03` | Use **™** for unregistered or pending marks; use **®** only once the mark is registered in the relevant jurisdiction. |
| `USE-04` | Apply the symbol on the **first and/or most prominent** use, and on all external / marketing materials. It may be omitted in body copy and internal documents. |
| `USE-05` | Use **at most one** symbol per mark instance. |
| `USE-06` | **Geographic scope.** The application is filed in **India only**. On grant, ® will be valid **only in India**; outside India continue using **™** unless separately registered there. |

**™ → ® transition mechanism.** The ® masters already exist and are held ready.

| Trigger | Action | Owner |
|---|---|---|
| Registration granted | Switch active marks from **™** to **®** across masters, exports, and live applications; retire ™ from active use; produce the ® exports; then log and version. | Brand Lead + Records Owner |

---

## 6. Master inventory

All twelve masters live in `Brand & Creative / 020 Logos & Wordmarks / 010 Masters`. Filenames omit the `.ai` extension for brevity.

| # | Asset | Variant | Symbol | `s` | In use | Master file |
|---|---|---|---|---|---|---|
| 1 | Wordmark | Primary — live | — | — | source only | `2026-07-23 BN Wordmark Primary Live` |
| 2 | Wordmark | Primary — outlined | — | — | ✅ | `2026-07-23 BN Wordmark Primary` |
| 3 | Wordmark | ™ Size Standard | ™ | `0.10c` | ✅ | `2026-07-23 BN Wordmark TM Size Standard` |
| 4 | Wordmark | ™ Size Responsive | ™ | `0.20c` | ✅ | `2026-07-23 BN Wordmark TM Size Responsive` |
| 5 | Wordmark | ® Size Standard | ® | `0.14c` | ⛔ pending | `2026-07-23 BN Wordmark R Size Standard` |
| 6 | Wordmark | ® Size Responsive | ® | `0.30c` | ⛔ pending | `2026-07-23 BN Wordmark R Size Responsive` |
| 7 | Logo | — | — | — | ✅ | `2026-07-23 BN Logo` |
| 8 | Lockup | Primary | — | — | ✅ | `2026-07-23 BN Lockup Primary` |
| 9 | Lockup | ™ Size Standard | ™ | via wordmark | ✅ | `2026-07-23 BN Lockup TM Size Standard` |
| 10 | Lockup | ™ Size Responsive | ™ | via wordmark | ✅ | `2026-07-23 BN Lockup TM Size Responsive` |
| 11 | Lockup | ® Size Standard | ® | via wordmark | ⛔ pending | `2026-07-23 BN Lockup R Size Standard` |
| 12 | Lockup | ® Size Responsive | ® | via wordmark | ⛔ pending | `2026-07-23 BN Lockup R Size Responsive` |

⛔ *pending* = artwork exists but must not be used until trademark registration is granted (`USE-02`).

---

## 7. Asset specifications

Each specification follows the same structure: **Definition → Construction → Variants → Prohibitions**. Colour, size treatment, contrast, and universal prohibitions are governed by [§3](#3-foundations) and [§4](#4-prohibitions).

### 7.1 Wordmark

**Definition.** The typographic logotype: the single lowercase word **"broadnarrow"** set in Oswald, with a two-weight construction — **"broad"** in **Oswald Medium**, **"narrow"** in **Oswald Light**. Apart from this deliberate weight pairing it uses Oswald's default metrics: no custom kerning, tracking, or letterform edits.

**Live vs outlined.** The live master retains editable text; the outlined master converts that text to vector paths for font-independent delivery. They are visually identical.

**Trademark symbol construction.** The ™ / ® glyph is set in Oswald **Regular**, converted to outlines, then placed by this rule — identical for every symbol variant:

| Property | Specification |
|---|---|
| Datum `D` | Top-right corner of the word **"narrow"** — the right-top edge of the terminal "w". Sits **below** the top of the wordmark box, which is set by the ascenders of "broad". |
| Size | Symbol height **`s`** = a fixed fraction of `c` (per variant), scaled aspect-locked. |
| Horizontal | Gap **`g = 0.10c`**, measured from `D` rightward to the symbol's **left edge**. |
| Vertical | Symbol **centred about `D`** — mid-height level with `D`, extending `s/2` above and below. |

**Variants.** `g` and `D` are identical for every variant; only `s` changes.

| Variant | Symbol | `s` | Purpose |
|---|---|---|---|
| Primary — live | — | — | Editable source only |
| Primary — outlined | — | — | Default plain wordmark for delivery |
| ™ Size Standard | ™ | `0.10c` | ™ at normal / larger sizes |
| ™ Size Responsive | ™ | `0.20c` | ™ at small sizes (legibility) |
| ® Size Standard | ® | `0.14c` | ® at normal / larger sizes |
| ® Size Responsive | ® | `0.30c` | ® at small sizes (legibility) |

*® runs larger than ™ at equivalent treatments because the glyph's enclosing circle needs more height to stay legible.*

**Prohibitions.**

| ID | Prohibition |
|---|---|
| `WM-01` | Do not reassign the weights — "broad" stays Medium, "narrow" stays Light |
| `WM-02` | Do not substitute another typeface or Oswald weight |
| `WM-03` | Do not resize, reposition, or restyle the ™ / ® independently of the wordmark |
| `WM-04` | Do not convert the outlined wordmark back to live text for delivery |

### 7.2 Logo

**Definition.** A geometric mark: a pair of **square brackets** — a left bracket and a smaller mirrored right bracket — grouped and reproduced as **fill-only** artwork.

**Construction.** All dimensions in the base unit **`p`**. Three guide rectangles establish anchor points and are deleted at the end.

*Left bracket*
1. Draw a square **`p × p`**, fill none, stroke 1 px — *guide R1*.
2. Draw a rectangle **`0.80p` high × `0.60p` wide**; centre it in R1 — *guide R2*.
3. Draw a rectangle **`p` high × `0.45p` wide**; centre it in R1, then snap it to the **left** edge inside R1 — *guide R3*.
4. With the pen tool, draw a path joining the resulting anchor points to form the **left bracket**.

*Right bracket*

5. Duplicate the left bracket; aspect-locked, scale it to **`0.80p`** high (80% of the left bracket).
6. **Mirror** it, centre it in R1, then snap it to the **right** edge of R1.

*Finish*

7. Delete the three guide rectangles.
8. Set stroke to **none** and fill with **BN Black** or **BN White**.
9. **Group** the two brackets — this group is the logo.

**Known dimensions.** The two measurements fixed by the construction steps above:

| Measure | Left bracket | Right bracket |
|---|---|---|
| Height | `p` | `0.80p` (step 5) |

The bracket's detailed shape — stroke widths, arm lengths, the exact path — is defined by the pen-tool path drawn from the three guide rectangles' anchor points (step 4), not by a separate set of ratios. There is no additional geometry to state beyond the construction steps themselves.

**Logo bounding box: `p × p`** — confirmed by the founder (27 Jul 2026) as a perfect square. This is also independently supported by two measurements: the derived Social Avatar export is exactly 499 × 499 px (`BN-BRAND-EXPORTS` §3.1), and the Favicon and Logo SVG exports share an identical square `1000 × 1000` viewBox with zero padding.

**Prohibitions.**

| ID | Prohibition |
|---|---|
| `LG-01` | Do not alter the bracket proportions or relationship (right bracket `0.80p`, mirrored, right-snapped) |
| `LG-02` | Do not add a stroke — the mark is fill-only |
| `LG-03` | Do not ungroup and use a single bracket as the logo |

### 7.3 Lockup

**Definition.** The combined signature: the **Logo** paired with a **wordmark** in a fixed relationship. The **Primary** lockup uses the plain outlined wordmark; ™ / ® lockups use the corresponding trademark wordmark.

**Construction** *(aspect-locked throughout)*

1. Scale wordmark and logo so the logo's **smaller right bracket** (`0.80p`) matches the wordmark's **`c`**, measured on "broadnarrow" excluding any symbol — that is, **`0.80p = c`**.
2. Using **Align to Key Object** with the **logo as key object**, vertically centre the wordmark to the logo.
3. Set **Horizontal Distribute Space** between logo and wordmark to **`d = 0.25c`**.

**Layout.** Logo leading (left), wordmark trailing (right).

**Derived scale relation.** Step 1 fixes the logo's size relative to the wordmark:

> **`p = 1.25c`** — within any lockup the logo's overall height is **1.25 × `c`**, and the spacing `d = 0.25c` (= `0.20p`).

This single relation keeps every lockup variant proportionally identical.

**Variants.** All share the same geometry (`0.80p = c`, `d = 0.25c`); only the wordmark component differs.

| Variant | Wordmark used | `s` |
|---|---|---|
| Primary | Plain outlined | — |
| ™ Size Standard | ™ Standard | `0.10c` |
| ™ Size Responsive | ™ Responsive | `0.20c` |
| ® Size Standard | ® Standard | `0.14c` |
| ® Size Responsive | ® Responsive | `0.30c` |

**Prohibitions.**

| ID | Prohibition |
|---|---|
| `LK-01` | Do not change the relative sizing (`0.80p = c`) or the spacing (`d = 0.25c`) |
| `LK-02` | Do not rearrange, re-space, re-align, or re-order the logo and wordmark |
| `LK-03` | Do not swap in a mismatched wordmark variant (e.g. an ® wordmark in a ™ lockup) |

---

## 8. Governance

### 8.1 Ownership

| Role | Responsibility |
|---|---|
| **Brand / Creative Lead** | *Accountable* for the identity; approves any change |
| **Records Owner (Operations)** | *Maintains* this document, the master folder, and the review cadence |

**Review cadence.** Quarterly, and on any material change (new asset, new rule, corrected value).

### 8.2 Change control

| ID | Step |
|---|---|
| `GOV-01` | Propose the change to the Brand Lead — what, why, impact |
| `GOV-02` | On approval, update the artifact: for a **master**, save a new dated `.ai`; for the **document**, edit the relevant section |
| `GOV-03` | Record it in the [change log](#10-change-log) and bump the version |
| `GOV-04` | Move any superseded master to the section archive — never delete without sign-off |

**Versioning.** `MAJOR.MINOR`. MAJOR = a change that alters how the identity reproduces, or a restructure of this document. MINOR = clarifications, added rules, corrected copy.

### 8.3 Adding an asset

| ID | Step |
|---|---|
| `GOV-05` | Add the master to `010 Masters` using the naming convention (`FND-16`) |
| `GOV-06` | Add a row to the [master inventory](#6-master-inventory) |
| `GOV-07` | Add a specification under [§7](#7-asset-specifications) following the fixed structure — Definition → Construction → Variants → Prohibitions |
| `GOV-08` | Add any numeric values to the [constants block](#2-constants) |
| `GOV-09` | Add its exports (if any) to `BN-BRAND-EXPORTS` |
| `GOV-10` | Log and version |

### 8.4 Evidence standard

| ID | Rule |
|---|---|
| `GOV-11` | **Never invent a value.** When capturing a brand fact that has not been supplied, record it as a literal `TODO:` or route it to the [decision log](#9-decision-log) — never a plausible guess. Standards set in this document are deliberate decisions, not guesses at unknown facts. |

---

## 9. Decision log

All items are **ratified**. Retained as an audit trail: **R1, R9** set by the founder; **R2–R8** originally set by the brand advisor under delegated authority (26 July 2026); **R2 and R3 were subsequently corrected/withdrawn by the founder** (28 July 2026) after the advisor's figures for those two items turned out to be fabricated rather than genuine founder input. Re-open any item via [§8.2 change control](#82-change-control).

| # | Item | Ratified decision |
|---|---|---|
| `R1` | ® registration status | Application **filed in India, registration pending**. Use **™** now; run the [™→® transition](#52-trademark-symbol) on grant. ® will be valid in India only. |
| `R2` | Standard → Responsive rule | **Re-corrected by the founder, 28 Jul 2026, superseding the device-category correction made earlier the same day (see v2.8 in the [change log](#10-change-log)).** The founder built and used a live side-by-side pixel-height comparison tool to test the Standard and Responsive lockups directly, then set a measured threshold: **Standard above 100px tall; Responsive at 100px or less.** This resembles the original advisor figure in *form* (a pixel number) but not in *kind* — that one was fabricated with no supporting measurement; this one is a direct founder measurement made by visually testing the real artwork. See `FND-08`. |
| `R3` | *(withdrawn)* | **Withdrawn by the founder, 28 Jul 2026.** No minimum-size rule exists for any asset. The advisor's original figures (Wordmark 24px/8mm, Logo 16px/5mm, Lockup 32px/10mm) were fabricated defaults, not founder-specified values. Number retired, not reused. |
| `R4` | *(withdrawn)* | **Withdrawn at v1.8.** Clear-space values. Spacing is a property of application, not of master artwork; governed by `BN-BRAND-EXPORTS`. Number retired, not reused. |
| `R5` | Symbol offset datum | Gap `g = 0.10c` measured **from** datum `D` **to** the symbol's **left edge**. Both endpoints confirmed by founder. |
| `R6` | Lockup element order | Logo left, wordmark right; scaled `0.80p = c`, spacing `d = 0.25c`. |
| `R7` | Rich-black recipe | Marks / type / detail at 100% K; large solids at rich black C60 M40 Y40 K100. |
| `R8` | Trademark placement policy | First and/or most prominent use plus all external / marketing materials; optional in body copy and internal docs; one symbol per instance; variant per current status (**™**). |
| `R9` | Logo overall bounding box | **Confirmed by the founder (27 Jul 2026): the finished Logo is a perfect square — `p × p`.** This replaces the fabricated claim withdrawn at v2.5; unlike that withdrawal, this value is a direct statement from the person who specified the Logo, not an invented figure. Independently consistent with the measured 499×499 Social Avatar export and the identical square viewBoxes of the Logo/Favicon SVG exports. |

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## 10. Change log

| Version | Date | Author | Change |
|---|---|---|---|
| 1.0 | 26 Jul 2026 | Brand / Operations | Reorganised into Foundations + asset families; set industry-standard values, prohibitions, usage hierarchy, governance, decision log. Masters-only scope. |
| 1.1 | 26 Jul 2026 | Brand / Operations | Recorded trademark status (filed in India, pending); added ™→® transition mechanism; resolved R1. |
| 1.2 | 26 Jul 2026 | Brand advisor (delegated) | Ratified R2–R8. Decision log closed. |
| 1.3 | 26 Jul 2026 | Founder / Brand | Clarified the symbol datum: top-right corner of "narrow", not the wordmark bounding-box top. |
| 1.4 | 26 Jul 2026 | Founder / Brand | Confirmed the offset TO-datum (symbol's left edge); R5 closed. |
| 1.5 | 26 Jul 2026 | Founder / Brand | Introduced formal notation; restated every value in notation; added derived logo geometry and the lockup relation `p = 1.25c`. |
| 1.6 | 27 Jul 2026 | Founder / Brand | **Simplified to a single master unit.** Confirmed the wordmark's cap height and its outlined bounding-box height are the same measurement; retired the separate `x` and `n` symbols. |
| 1.7 | 27 Jul 2026 | Founder / Brand | Clear space documented as a placement rule; masters confirmed tight-cropped. |
| 1.8 | 27 Jul 2026 | Founder / Brand | **Removed clear space entirely** — out of scope for master artwork; moved to `BN-BRAND-EXPORTS`. Withdrew R4, renumbered §3.6–3.8 → §3.5–3.7, added the tight-crop rule. |
| **2.0** | 27 Jul 2026 | Founder / Brand | **Restructured for AI-assisted retrieval.** Added YAML front matter, §0 Summary, §1 Quick answers, §2 machine-readable constants block, and stable rule IDs (`FND-`, `MU-`, `USE-`, `WM-`, `LG-`, `LK-`, `GOV-`). Sections made self-contained; terminology normalised. No specification values changed. |
| 2.1 | 27 Jul 2026 | Founder / Brand | Front-matter hardening: added machine-readable `type`, `purpose`, `applies_to` (who is bound, not just what is covered), an explicit `precedence` rule for cross-document conflicts, and `rule_id_prefixes` to reserve this document's ID namespace. Declared `conforms_to: BN-DOC-STANDARD`. No specification values changed. |
| 2.2 | 27 Jul 2026 | Founder / Brand | **Reclassified from Confidential — Internal to Public**, resolving the contradiction with `applies_to` (which binds agencies and print vendors, who must therefore be able to read it). Published to the web so external designers and vendors can be sent a link rather than a file. No specification values changed. |
| 2.3 | 27 Jul 2026 | Founder / Brand | Published at the custom domain **brand.broadnarrow.co**; `published_at` and footer updated. No specification values changed. |
| 2.4 | 27 Jul 2026 | Founder / Brand | Added the `describes_masters` drift field (currently `2026-07-23`) and referenced the `BN-BRAND-CHANGE` SOP in `FND-17`, so the artwork and this document cannot drift apart silently. No specification values changed. |
| **2.5** | 27 Jul 2026 | Founder / Brand | **Correction — removed fabricated logo geometry.** §7.2 and the constants block previously stated stem thickness, arm thickness, arm projection, inter-bracket gap, and an overall `p × p` bounding box for the logo. **None of these were ever specified** — they were invented during the notation restructure and should have been left as `TODO:`. Replaced with only the two dimensions the construction steps actually fix (bracket heights `p` / `0.80p`), and flagged the bounding box as unconfirmed pending direct measurement of `BN Logo.ai`. Also corrected `BN-BRAND-EXPORTS`, which had cited the fabricated figure as "independently confirmed" by a real pixel measurement — the measurement was real, the confirmation claim was not. |
| **2.6** | 27 Jul 2026 | Founder / Brand | **Access changed: gated, not public.** Migrated hosting from GitHub Pages to Cloudflare Pages with a Cloudflare Access gate in front of it. A visitor must sign in with an approved email address; the site is no longer open to arbitrary internet visitors. Reason: `applies_to` includes non-employees who are bound by these rules and must be able to read them, but that does not require the page to be open to the public. Classification changed from `Public` to `Shareable — access-gated`. |
| **2.7** | 27 Jul 2026 | Founder / Brand | **Logo bounding box confirmed.** The founder directly confirmed the finished Logo is a perfect square (`p × p`), closing the gap left at v2.5 when the same fabricated claim was removed. Recorded as `R9` — a founder statement, not a re-guess. Updated §3.3 notation, §7.2 construction, and the constants block accordingly. |
| **2.8** | 28 Jul 2026 | Founder / Brand | **Two corrections.** (1) The Standard/Responsive rule and the minimum-size table were both fabricated pixel/mm figures, never genuinely specified — corrected per `R2` and withdrawn per `R3`. The real rule is a device category: Standard on laptop/desktop monitor sizes and above, Responsive exclusively on mobile sizes and below (`FND-08`, §3.5 renamed accordingly); there is no minimum-size rule at all. (2) Corrected the company name's spelling throughout, from "Broadnarrow" to **"BroadNarrow"**, per the founder's stated preference — the lowercase logotype text "broadnarrow" itself is unaffected, since that is a design element, not a spelling of the company name. |
| **2.9** | 28 Jul 2026 | Founder / Brand | **Standard/Responsive rule re-corrected — now a measured pixel threshold.** The founder tested the two lockups directly, side by side, at live pixel heights, and set the real threshold: Standard above 100px tall, Responsive at 100px or less (`FND-08`, `R2`, §3.5 and the constants block updated). This supersedes the device-category rule set a few hours earlier at v2.8 — that rule was a genuine founder decision too, just an earlier one; it is retained above for the audit trail. Applied to `brand.broadnarrow.co`'s own header in the same change (see the site repo, not this document). |

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## 11. Glossary

| Term | Meaning |
|---|---|
| **Wordmark** | The typographic logotype "broadnarrow" |
| **Logo** | The geometric bracket-pair mark |
| **Lockup** | Logo and wordmark combined in a fixed relationship |
| **Master** | The authoritative editable source artwork (`.ai`) |
| **Canonical** | The single authoritative version that all others derive from |
| **Outlined** | Type converted to vector paths, removing font dependency |
| **Live** | Artwork whose type is still editable (font-dependent) |
| **`c`** | Master unit — height of the outlined "broadnarrow" bounding box |
| **`p`** | Logo base unit (side of the initial construction square); linked to the wordmark by `0.80p = c` |
| **`D`** | Datum — top-right corner of "narrow"; the trademark-symbol reference point |
| **`s`** | Symbol height — the ™ / ® glyph height |
| **`g`** | Symbol gap — `0.10c`, from `D` to the symbol's left edge |
| **`d`** | Lockup spacing — `0.25c`, between logo and wordmark |
| **Key object** | In Illustrator alignment, the fixed object others align to — here, the logo |
| **Size Standard / Responsive** | Trademark-symbol treatments for normal vs small reproduction |
| **Tight crop** | Artwork cropped to its bounding box with no padding |

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*`BN-BRAND-MASTERS` · Companion: `BN-BRAND-EXPORTS` · © BroadNarrow LLP*