Broadnarrow LLP — Brand Guidelines: Exports

Document type: deliverables specification · Governs: the exported SVG / PNG files and their open space Does not govern: how the marks are constructed — see BN-BRAND-MASTERS, which is canonical for all design rules.

How to use this document. Section 0 summarises it. Section 1 maps common questions to sections. Section 2 lists every constant in machine-readable form. Sections 3 onward are the full specification. Rules carry stable IDs (e.g. EXP-04).

0. Summary

1. Exports are derivatives, never canonical. Every export is generated from a master; masters are the single source of truth.
2. Exports are not 1:1 with masters. Most are derived — a master is duplicated, then a background, padding, and platform sizing are added to the duplicate before export.
3. 50 files total — 16 SVG and 34 PNG — under 020 Logos & Wordmarks / 020 Exports.
4. Two formats: SVG for anything digital or vector-capable (preferred); PNG only where a platform demands a fixed-size raster.
5. Every deliverable ships in both colourways — black and white.
6. Open space is owned by this document, not by the Masters guideline. SVGs are tight-cropped except the Wordmark, which carries built-in padding (EXP-19); fixed-canvas PNGs carry open space built in as a solid contrast background.
7. Open space is specified per deliverable type — avatar, Open Graph preview, and each platform cover differ. Target values are not yet set; the measured current state is recorded in §3.1.
8. ® exports do not exist yet — deliberately deferred until trademark registration.
9. If a master changes, its exports are regenerated — never hand-patched.

1. Quick answers

2. Constants

location: "Brand & Creative/020 Logos & Wordmarks/020 Exports"

counts:
  total: 50
  svg: 16
  png: 34

colourways:
  svg: ["Black", "White"]          # transparent background
  png: ["Black on White", "White on Black"]   # filled background

svg_assets:
  favicon:  { variants: 1, folder: "010 SVG/010 Favicons" }
  lockup:   { variants: 3, folder: "010 SVG/020 Lockups" }
  logo:     { variants: 1, folder: "010 SVG/030 Logos" }
  wordmark: { variants: 3, folder: "010 SVG/040 Wordmarks" }
  variant_names: ["Primary", "TM Size Standard", "TM Size Responsive"]

png_dimensions:
  open_graph_preview: { w: 1200, h: 630 }
  social_avatar:      { w: 800,  h: 800 }
  facebook_cover:     { w: 1640, h: 720 }
  linkedin_cover:     { w: 2257, h: 382 }
  whatsapp_cover:     { w: 1212, h: 682 }
  x_cover:            { w: 1501, h: 500 }
  youtube_cover:      { w: 2561, h: 1440 }

png_cover_variants: ["Wordmark Primary", "Wordmark TM Size Standard", "Wordmark TM Size Responsive"]

open_space:
  status: "targets not yet specified"
  svg: "none - tight-cropped (Logo, Lockup, Favicon); EXCEPTION: Wordmark SVGs carry built-in padding - see EXP-19"
  svg_wordmark_padding: { canvas: "2000x2000", vertical_each_side: 850, artwork_height: 300, ratio_of_artwork_height: 2.83 }
  png: "built in, as a solid contrast background"
  specified_per: "deliverable type"

colour_space: RGB
r_exports_exist: false

3. Principles

3.1 Open space

Open space is owned by this document. It is a property of the delivered file, not of the master artwork — masters are tight-cropped by design (BN-BRAND-MASTERS FND-15). Nothing about spacing is inherited.

Measured Wordmark SVG padding (measured 27 July 2026; identical across Black and White for a given variant)

TODO: Define the target open space for each deliverable type — avatar · Open Graph preview · each platform cover. Until specified, the table below is a record of what was delivered, not a ratified standard.

Measured current state (measured 27 July 2026 from the delivered PNGs; tightest margin as a multiple of the artwork’s own height)

Two observations for consideration when targets are set: - The avatar carries the least relative space (0.30 ×). Likely correct — profile pictures are cropped to a circle, so the mark is deliberately larger to survive the crop. - The WhatsApp cover is the only asset not vertically centred (top 150 px vs bottom 378 px); the mark sits high in the frame.

Measured observation: the avatar’s artwork measures 499 × 499 — exactly square. (This is a direct pixel measurement of the exported file, not a value derived from the logo’s construction ratios — BN-BRAND-MASTERS does not state the logo’s overall bounding box.)

3.2 Format choice

3.3 Relationship to the masters

3.4 Inherited from the masters

Governed entirely by BN-BRAND-MASTERS and applying unchanged to exports:

Colour space. Exports are RGB (screen). Print-CMYK files are produced on demand from masters using the Masters §3.1 values.

4. Inventory

All exports live under Brand & Creative / 020 Logos & Wordmarks / 020 Exports. 50 files — 16 SVG, 34 PNG. Every item ships in both colourways.

Folder structure

020 Exports/
├── 010 SVG/                       vector — digital & vector print
│   ├── 010 Favicons/
│   ├── 020 Lockups/
│   ├── 030 Logos/
│   └── 040 Wordmarks/
└── 020 PNG/                       raster — fixed platform sizes
    ├── 010 Open Graph Previews/
    ├── 020 Social Avatars/
    └── 030 Social Covers and Banners/

4.1 SVG

16 files. Transparent background. Colourways named Black / White.

4.2 PNG

34 files. Filled background. Colourways named Black on White / White on Black.

Single-purpose

Social covers & banners — under 020 PNG / 030 Social Covers and Banners, for three wordmark variants (010 Wordmark Primary, 020 Wordmark TM Size Standard, 030 Wordmark TM Size Responsive), each across five platforms. Dimensions are identical across the three variants.

5. Which file to use

6. Naming

YYYY-MM-DD BN <Asset> <Variant> <Platform> <Colour>.<ext>

Examples: - 2026-07-24 BN Wordmark TM Size Standard Black.svg - 2026-07-24 BN Wordmark Primary LinkedIn Cover Black on White.png

The difference between EXP-11 and EXP-12 is intentional and reflects a real difference between the formats. It is not an inconsistency to be “fixed” (E3).

7. Governance

7.1 Ownership

Review cadence. Quarterly, and on any change to the masters.

7.2 Production process

Pre-export checklist

• Sourced from the current master, not an export
• Correct variant (™ now; ® only post-registration)
• Both colourways produced
• Correct format and exact platform dimensions
• Open space per the deliverable’s spec
• Named per convention, date-prefixed
• Filed in the correct folder
• Change logged

Versioning. MAJOR.MINOR. MAJOR = the export set changes materially, or a restructure of this document. MINOR = clarifications or added deliverables.

8. Decision log

Export-side decisions. E1–E5 set by the brand advisor under delegated authority, 26 July 2026; E6 by the founder, 27 July 2026. Re-open via §7.2 change control.

9. Change log

10. Glossary

Terms shared with BN-BRAND-MASTERS (wordmark, logo, lockup, master, canonical, outlined, Size Standard / Responsive, c, p) are defined there. Export-specific terms:

BN-BRAND-EXPORTS · Canonical source: BN-BRAND-MASTERS · © Broadnarrow LLP